Toyota Celebrates 50 Years Of Its California-Based Design Studio

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Over the last five decades, the Newport Beach-based facility has been instrumental in Toyota's design direction.

Toyota's Calty Design Research studio in California is celebrating its 50th anniversary. To celebrate, the design hub treated us to a surprise reveal of the Baby Lunar Cruiser, which we've covered in a separate article. However, Toyota is also sharing some of Calty's history, pictures of never-before-seen designs, and more.

It all started in 1973 when Dr. Shoichiro Toyoda and Eiji Toyoda saw the need for a new US-based design studio. Development was kept under wraps, with the studio intended to provide creative inspiration to the global design headquarters in Japan. Within five years, it would expand and move to Newport Beach. In that same year, 1978, Calty would unveil its first-ever production car design, the second-generation Celica sports coupe.

"California was a youthful, vibrant epicenter of fresh ideas, a cool car culture, and the glamorous movie industry that inspired Calty to create innovative designs and establish new trends," said the president of Calty Design Research, Kevin Hunter.

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Over the next five decades, Calty would evolve from a hub researching trends and design into one that toyed with futuristic concepts. This includes a Land Cruiser-based off-roader, which got as far as a one-fifth scale model shown to executives.

Calty employees were designed to experiment and push the envelope, which is apparent in some earlier designs. In the 1980s, the studio moved towards innovative design techniques, with development teams given free rein to create vehicles and concepts that were not allowed in major design studios.

Give car designers a choice to design anything they want, and most will do a sports car. That's precisely what happened at Calty, and in 1983, the design studio completed work on the MX-1. This mid-engined sportster featured scissor-style doors and a decidedly wedge-like shape.

Interestingly, this was just one year before Toyota introduced the MR-2 (the beloved W10 generation), which has an angular design and mid-engined layout.

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Design work on the original MR-2 was frozen in 1981, so this could be a coincidence. Later, Calty would design and build a mid-engined sports car concept out of fiberglass-reinforced plastic. Gullwing doors and a swing arm steering wheel are two project highlights.

In the '90s, Calty was a significant contributor to some of Toyota's most important vehicles for North America. This includes the 1995 Tacoma, the 1997 Prius, and the 2000 Avalon. The studio is also responsible for the all-newTacomarevealed earlier this year. Calty's Hunter said the studio looked to the past for inspiration.

"We looked at our truck DNA and theToyota Baja race trucks for inspirationto capture the extreme spirit of off-road adventure. High lift, big tires, slim body, and a powerful athletic stance define the iconic Tacoma look, referred to as 'Tacomaness.'"

如果Calty,iconic fourth-generation A80might have looked very different.

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The California-based design team wanted to turn the then-new Supra into a "pure sports car" instead of the grand tourer it had become. With an elongated hood - to accommodate the straight-six motor - a larger spoiler, wheels, and more, the Supra we know and love might have been something else entirely.

Toyota didn't ignore Calty's design, instead picking certain elements and incorporating them into the A80.

Calty soon expanded with another design studio in Michigan. Established 19 years ago, the Ann Arbor-based facility has been instrumental in creating staple North American models such as the Avalon, Sienna, Tacoma, and Tundra.

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In the last decade, fun has been the name of the game, and that's been reflected in concepts such as the Lexus LF-LC, which became the Lexus LC, and the FT-1 concept, which morphed into the new GR Supra.

一个nd what has Calty got planned for the next fifty years?

"As we continue our journey from the automotive era into the mobility era, there is one thing I feel I can say for sure. Calty will be there at the forefront," said Simon Humphries, Toyota's Chief Branding Officer and Head of Design.

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