The Toyota GR Corolla Will Be More Exclusive Than We Thought

TheToyota GR Corollais a long-awaited follow-up to the GR Yaris that will be available to the US market. For fans of the Japanese manufacturer, this is a landmark reveal as it finally allows the TNGA-C-based hatch the juice to challenge the likes of the Volkswagen Golf R. Of course, with a car that is destined to be in demand like this, concerns relating to supply are being raised.

Toyota has been subject to a series of production delays due to supply chain issues and Covid-19 outbreaks. This has affected global stock of models such as the Yaris as well as theLand Cruiser 300, and even thefour-pot GR Supra. When it comes to the GR Corolla though, the company assures that producing enough units to meet demand will not be an issue.

According to information revealed in an interview withRoad & Track, Toyota Vice President of Marketing Mike Tripp reveals that its production line at the Motomachi plant is equipped to produce enough units for its dedicated customers. He says, "I wouldn't say the limiting factor on these vehicles is our ability to produce them. It's being very careful to make sure that we maintain the niche credibility."

While meeting demand is important, Toyota also wants to ensure that the GR Corolla ownership experience is exclusive, thus it will not be producing cars in surplus of its demand. As Tripp puts it, "one too few" models is the perfect amount to aim for.