Porsche Vision Gran Turismo Is Getting A Wicked New Look

"Porsche has steadily expanded its commitment to the gaming and e-sports community in recent years - our appearance at Gamescom underscores this," says Robert Ader, Chief Marketing Officer (CMO) of Porsche AG. "We have reached an important milestone with the Vision Gran Turismo as the first sports car developed purely for a virtual space. By painting it, Vexx will now give the vehicle a completely new look as well. This is another way for us to showcase our enthusiasm for collaborations with creatives and the art scene, which we see as mutually enriching."

"For me as an artist, it was a unique opportunity to create a completely new design for Porsche," says Vexx. "The look taps into both Porsche's brand identity and gaming themes. I'm excited that the gaming community will be able to drive the vehicle virtually from now on - bringing my graphics to life and making them tangible."

The livery, previewed digitally in Vexx's signature style, includes various cartoonesque and floral elements, all of which are vividly colored. But while it might look the part, there's one thing we want from it that Porsche isn't giving us - a production version.

Last week,McLaren revealed the Solus- a single-seater hypercar with a naturally aspirated V10, which was originally a Vision GT concept. That means the brand took the concept from digital to real life, and it leaves us asking, why can't Porsche do the same?

Unlike the Solus, the Porsche Vision GT is an electric car, and with Porsche steadily developing an electric 718, the tech could be ready to make this concept a reality. We're waiting, Porsche.