Watch: NHTSA's Latest Anti-Speed Campaign Is Simple Yet Effective

But statistics are just numbers, and most people don't respond to that. People respond better to visuals, representing what could happen if you get it wrong while speeding. As such, the NHTSA has launched a video (above) that shows the dangers of exceeding the speed limit.

The first two scenarios depict drivers exceeding the speed limit and having severe accidents. Both vehicles in the clip are damaged beyond repair, so you can only imagine the driver sustained severe injuries or worse. But even this may not be a deterrent. However, the third scenario shows how going over the posted limit - even by a little - can affect someone else's life.

"This guy was a little over the speed limit," says the voice-over, as we see a younger male traveling through a suburb. The screen goes black and cuts to an injured young girl in a hospital bed. "Look at the damage," concludes the voiceover.

Most of us are aware of the dangers of speeding. No matter how skilled you think you are, one has to remember that it takes longer to react to impending obstacles at speed. Also, braking distances are longer (even with ABS) when traveling at high speeds, which puts other road users and pedestrians at greater risk.

Recently, the IIHS released findings from a study that showed drivers of high-performance muscle cars like theDodge Challenger, and Ford Mustang are most likelyto die in a car crash. Not only are muscle car drivers at risk, but they're also more likely to be involved in a collision where the other driver is also killed.

The NHTSA believes this has to do with marketing, among other reasons. These vehicles appeal to the speed demons in us, who desire performance and excitement. As gearheads, we all crave the sweet thrill of speed. But there's a time and place for it.