New Pirelli P Zero E Aimed At Performance EVs

Pirelli has unveiled a third new tire that it says will be a "champion of performance and sustainability." It's called the Pirelli P Zero E, made from 55% natural and recycled materials. Even so, Pirelli claims superior driving dynamics, making it the ideal tire for an eco-conscious driver that doesn't want to sacrifice ultimate performance.

The P Zero E was unveiled at the Goodwood Festival of Speed, where Pirelli is the exclusive tire partner. The P Zero E is being displayed alongside the new supercar-ready P Zero R and hypercar-focusedP Zero Trofeo RS.

The whole lineup of P Zero tires has been a dominating force in the tire industry for nearly 40 years, and it appears the company wants that domination to continue for decades to come. The P Zero E also puts Pirelli in an enviable position, withEuro 7 regulations targeting tires specifically.

The Bureau Veritas, a world leader in verifying conformity and certification in quality, environment, health, safety, and social responsibility, has certified the tires with 55% natural and recycled materials. In addition to this, after studying the tires' life, Pirelli found a 24% reduction in CO₂emissions compared to the previous generation tires, also verified by Bureau Veritas.

Pirelli is far from the only tire manufacturerattempting to make more sustainable rubber, but its efforts in these new tires appear to be taking another vital step forward. These achievements will lead to even greater percentages of recycled and natural materials, with all of these tires denoted by the Elect marking on the sidewall.

On top of being kinder to the environment, they wouldn't be P Zeros without the performance, and in this area, they still excel. The tires have received the highest A rating in all parameters from the European tire label in all sizes, including rolling resistance, wet braking, and noise.