Millennials Can't Stop Buying Hyundai's Smallest Crossover

Last year, Hyundai expanded its crossover range with the introduction of the new 2020 Venue. Positioned below the compactHyundai Kona, the Hyundai Venue is the Korean automaker's smallest and most affordable crossover. Thanks to its low starting price, stylish looks, and advanced tech, the2020 Hyundai Venueis proving to be a hit with Gen Z millennials.

Hyundai has been studying the Venue's buyer demographics over the first quarter and found that more than half of the crossover's customers are among Gen Z, Y and X, with 64 percent being Gen Y and Z combined. 63 percent of 2020 Hyundai Venue buyers are also female, according to the study.

With a starting price of $17,350, complimentary maintenance, and a generous warranty, the 2020 Hyundai Venue is an attractive option for first-time buyers.

"Venue is a fun, sporty vehicle that digital natives will love," said Angela Zepeda, CMO, Hyundai Motor America. "Whether a first-time car buyer entering the workforce or a young established professional, Venue offers tech that's got people talking and safety that checks all of the boxes for those constantly on-the-go."

As standard, the 2020 Hyundai Venue is equipped with a slew of convenience features including a 3.5-inch instrument cluster display, rear-view monitor, eight-inch touchscreen with Apple CarPlay and Android Auto support, Bluetooth hands-free phone, steering wheel audio controls, cruise control, automatic headlights, air conditioning, remote keyless entry and an exterior temperature display.