Mercedes, BMW, Audi, VW Pull Out Of 2024 Geneva Motor Show

After lukewarm support for the confusingGeneva International Motor Show Qatar 2023, show organizers will have been hoping for a big bang when the showreturns to Switzerland in 2024. Those hopes have now been dashed by the withdrawal of multiple major German automakers.

Speaking toAutomotive News Europe, representatives from Mercedes-Benz, Audi, and BMW all confirmed that their respective brands will not be at Geneva 2024, with BMW the only of the three to provide an explanation.

Munich said it was focusing on a "social first" approach and its ownNextGenfuture technologies information platform (effectively a one-make online auto show) while phasing out its participation in existing auto shows, and "this includes appearances in Geneva, Paris, and Detroit."

Volkswagen Passenger Cars has also withdrawn, and although announcements on brands like Cupra, Skoda, and Porsche have not yet been made, sources say it's unlikely that any VW Group brand will attend.

Where did it all go wrong? Geneva was once the crown jewel of the auto expo calendar, thanks to a backstory that runs all the way to 1905. But in 2020, the pandemic hit, forcing several automakers to either host their reveals online or simply postpone them.

Most ultimately opted for online presentations, which allowed them to take ownership of the news cycle. Automakers began to question the value of spending fortunes on temporary exhibits, competing for coverage with every other carmaker on the planet and only fully appreciated by show attendees.

Why make arduous trips, pay for event staff, and play host to journalists who only care about canapes when you can hire a decent photographer and a social media manager, post your newGemerawhenever you want, and avoid jostling with rivals for the media's attention?

使用这种方法,汽车制造商保存财富管理计划h millions of people simultaneously, and appear contemporary. Auto shows like Geneva just can't compete with that kind of exposure and cost efficacy.