Kia Has A Problem With Its Unreadable New Logo

It's been almost two years since Kia underwent a rebranding exercise andrevealed a new logo, but it seems that this new logo is confusing thousands of potential customers. Many are misreading "Kia" as "KN" and searching for the latter online, simply because the word isn't nearly as legible as it once was.

This isn't the news Kia would want to hear, especially with so much else going on at the moment. The Korean manufacturer is currently struggling with a second recall for the Kia Niro due to apotential fire risks, all while preparing for EV production tocommence in the USand getting the ludicrously powerful EV6 GT ready for market.

Twitter user @Shwinnabego recently took to the social media platform to share some interesting statistics surrounding the new Kia logo. According to Ashwinn, as the user is known, at least 30,000 people a month have searched for the term "KN car" since the logo was introduced last January. The confusion has also extended to Reddit, where a user asked, "KN car model?" under a picture of a克钦独立军狂欢节. A further dive into Google's statistics shows that the confusion isn't limited to US shores; the phenomenon is occurring across the globe. People in Canada, the UK, and even Australia are searching for similar terms, including "KN car brand price," "KN SUV," and "KN car brand electric."