Kia Developing Puddle Lights Owners Can Design Themselves

Kia is taking its metamorphosis into a cleaner motor manufacturer seriously bydeveloping more affordable electric cars。At the other end of the spectrum, the brand's flagshipEV9 is set to arrive next year。公告都是令人兴奋的we can't wait to see what else the Korean automaker has in store for us. After all, its past achievements have alreadymade it an award-winning brand。But the latest news we have on the brand doesn't concern one particular car.CarBuzzhas discovered patent documents filed with the United States Patent and Trademark Office that indicate Kia is working on a customizable puddle light system that can project various images.

In the accompanying images, we've used theKia Sportageto depict different images being projected onto the ground. The reason for this is that the filing refers to the Kia KX5, which was the name used for the crossover in China.

Typically, the point of a puddle light is simply to illuminate the ground next to the door of the car. This can help you avoid stepping into puddles before you get into the car, but in Kia's interpretation of the technology, it is used for additional branding. That makes sense for Kia, but is there any real, practical benefit to the user?