Jaguar I-Pace Is Living On Borrowed Time

TheJaguar I-Pacemay be the start of the automaker's2025 EV reboot, but it won't be around to see whether that future is a success or not, as brand CEO Adrian Mardell has confirmed the I-Pace will be killed off in the near future. Speaking toAutocar, Mardell contradicted previous comments from his predecessor, Thierry Bollore, who had said the I-Pace should be kept around and continually improved upon.

It is still unclear when Jaguar will officially axe the I-Pace and other models. At least, Mardell said they still have time to decide before its next-generation EV goes on sale in 2025.

"We don't want the product to be out of the market for too long, particularly the electrified one [I-Pace]," he said. "Now we're waiting for the confidence in JEA." JEA is the new Jaguar Electric Architecture that will underpin future models from the brand, with the first being anelectric four-door GTto be unveiled next year.

Once thought to be aTesla killer, the Jaguar I-Pace has failed to thrill, despite positive reviews initially. Jaguar's onlyEV received a faceliftearlier this year, but cosmetic updates have done little to help the SUV keep up with fresh competition from Audi, BMW, and Mercedes-EQ.

But a JEA reboot of the I-Pace - which we've hypothesized needs tobecome a reality if Jaguar is to survive- could change that. We've been told a few details about the JEA-underpinned GT car, including that it will have an expected range of up to 434 miles and more power than any Jaguar that's come before. JEA is also expected to be an 800-volt architecture. These are the ingredients for a winning recipe in a second-gen I-Pace.

Jaguar reportedly aims to sell 4,000 of its next-gen EVs monthly; in Q1 of the current financial year, the brand managed to sell 5,000 EVs monthly, most of which were sold in the UK and Europe.