Is The Toyota GR Corolla Morizo Edition The Next Lexus LFA?

Opinion /7 Comments

Dealers hang onto it, and it ends up skyrocketing in price.

When2024 Toyota GR Corollapricing was revealed earlier this week, we learned that the hardcore Morizo Edition would not be carried over for a second model year.

Instead, Toyota will offer theCircuit Edition with a new Blue Flame paintoption, and aPremium grade will be added to the lineup. Toyota confirmed toCarscoopsthat it has "no plans" to offer the Morizo Edition again, but it will "continue to evaluate the market to study future opportunities."

This means if you want a Morizo Edition - which, trust us, you do - you'll have to get one of the 200 units allocated to the US for the 2023 model year. Even though the 2024 model year is almost upon us, Toyota confirmed that it has only sold 181 Morizo Editions at the time of writing. Simple math indicates that 19 examples are still up for grabs, but a Toyota spokesperson said that four of those 200 were not available, leaving just 15.

CarBuzz Michael's Toyota of Bellevue

年代tarting at a whopping $50,995, including destination, the Morizo Edition was already a stretch for the average car enthusiast looking for a fun daily driver. That doesn't even includethe massive dealer markups(which were undoubtedly worse for the Morizo) and the fact that the Morizo only has two seats to save weight.

We could only find two new units listed for sale with an actual asking price, both of which were just below $80,000. Used examples are available, starting in the mid-$60,00 range. It's plausible that some of these cars haven't found a home because of the exorbitant markups, but we have a sneaking suspicion that there is something more nefarious at play, and it involves the Lexus LFA.

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Remember how Lexus reportedLFA sales years after the car left production? That's because dealership owners didn't really want to sell them, instead hanging onto their LFA units without tilting them to use as a display. This meant there were technically several cars that never hit the market, artificially increasing their value.

Would it be shocking if Toyota dealers did the same thing with the Morizo Edition? By keeping the car in the showroom, the dealer can use it as an advertisement and ensure that no miles are put on it.

A $25,000 markup today sounds pretty enticing, but that value could go even higher in a few years when the 181 sold units have all been driven. As with the LFA, no Toyota dealership is "forced" to sell a car, meaning they can likely hold onto the Morizo Editions indefinitely.

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