Gordon Murray Refuses To Build More T.50s

The selection of supercars these days has never been better. Whether it's aFerrari 812 Superfast, aLamborghini Aventador SVJ,或者一个McLaren 720S, there's certainly no shortage. It all comes down to budget and brand preference. But within the supercar segment, there are some niche players that pride themselves on exclusivity. Gordon Murray Automotive is one of them thanks to its newT.50, the true spiritual successor to the McLaren F1. But unlike those aforementioned supercars, the T.50 has a strict production cap of 100 units.

Although it's probably possible for GMA to increase production to satisfy expected demand (and bring in heftier profits), Murray himself remains adamant that figure is final.

"Whatever we do, we will not chase volume," he told Autocar. "We will not do what other supercar manufacturers do. We're going to be the '100-car company'."

Murray's past experience of launching the F1 back in 1992 taught him some important lessons: "Once you chase volume, you have a risk that you'll lose the close connection and the journey with the customer."

Today, McLaren keeps close tabs on every existing F1 and has personal relationships with their owners. Murray insists on doing the same with his own company and car. The T.50, however, is not for every supercar buyer.