Ford Bronco Sport Hit By Price Increase

TheFord Bronco Sportcontinues to be a huge sales success. Demand is so high that dealerships have been forced to sell demo models while others haveresorted to markupsby as much as $10,000. The all-wheel drive-only SUV has even managed to lure some Bronco SUV buyers who grewtired of waitingfor deliveries to begin. Before it enters its second model year, thehighly capable and off-road-readyBronco Sport is getting one last unpleasant surprise: a price increase.

A letter sent to dealers confirms the SUV is getting up to a $540 price increase starting June 1. The base model will see a $395 increase from its current $28,315 price tag.

大本德将花费400美元以上fore but the $540 increase is reserved only for the two most expensive trims, Outer Banks and Badlands. If you're wondering why these price changes are happening now, it's simply a matter of high demand. Officially, Ford says this is a "competitive pricing action" and doesn't appear to have anything to do with the semiconductor chip shortage.

But the Bronco Sport isn't the only Ford model whose price is going up. Its platform-sharing cousin, the Escape, will see up to a $670 increase. Meanwhile, nationwide Bronco Sport supply appears to remain robust, though this could vary in certain regions.