Flipping A Rolls-Royce Spectre Will Get You Banned For Life

Luxury /3 Comments

No questions asked. It's one strike and you're out.

年代peaking at the launch of the all-electricRolls-Royce Spectrein California, company CEO Torsten Muller-Otvos toldCar Dealerthat buyers who flip their cars for profit will be banned from ever purchasing another Rolls product again. In addition to the threat, the company has closely vetted its Spectre buyers to ensure that they are the sort of person Goodwood wants associated with its cars.

"I can tell you we are really sanitizing the need to prove who you are, what you want to do with the car - you need to qualify for a car, and then you might get a slot for an order," said Muller-Otvos. But if a buyer does sell the car on, "they're going immediately on a blacklist, and this is it - you will never ever have the chance to acquire again."

Rolls-Royce

However, the same publication to report Rolls-Royce's stance on flipping for profit has found at least one instance of the rules being broken. Supercar dealer Tom Hartley has built a reputation for selling used Rolls models and says he has already agreed to buy examples of the Spectre from two Goodwood customers. The dealer claims that he will get one of his Spectres "within two weeks of it being launched," and he will pay a £50,000 (roughly $64,000) premium for each.

"I have already agreed to buy two Spectres from customers," said Hartley. "I do not think it is fair for car makers to tell customers who have spent close to half a million pounds on a car what they can do with it. It's not right. People's circumstances change; they could have a genuine reason for the sale, such as financial problems."

Rear Angle View Rolls-Royce

While we understand the viewpoint that a customer who buys a car should have the right to do with it as they please, we also see where Rolls-Royce is coming from. It has curated its customer base to be in line with the brand image, and allowing people to sell its cars for profit creates a perception of opportunism rather than one of genuine wealth.

Moreover, Hartley's assertion that some customers may face changing financial circumstances doesn't wash. Anybody buying a new Rolls-Royce - electric or not - isn't counting pennies to make the payments. People buying Rollers arelooking for a luxury experience, not a mode of transport.

Regardless, Muller-Otvos said that around 40% of Spectre buyers are expected to be new to the brand, and if Rolls-Royce wants tomeet that demand, it will have to accept that its customer base will be diluted somewhat.

Front View Driving Rolls-Royce

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