California Dealer Adds Over 100% Markup To Kia EV6

The $27,286 adjustment includes a preparation fee ($999), Phantom Footprints ($599), a door edge guard ($439), and mudguards ($249). The other $25,000 is the markup, which includes a Level 1 charger according to the sticker. The final asking price is remarkably more expensive than the MSRP and is just another example of dealerships are taking advantage of the semiconductor chip crisis.

公平地说,这不仅仅是现代和吻a dealerships applying this questionable strategy. With high demand for the F-150 Lightning, Ford dealers aretaking advantage of the situation, with some charging as much as $30,000 over the base price. However, manufacturers are fighting back. The Blue Oval's CEO Jim Farley is not happy, issuing awarning to those who inflate prices. "We have very good knowledge of who they are, and their future allocation of [the] product will be directly impacted."

Kia and other carmakers should take a page out of Farley's book and send a clear message to greedy dealerships. At the end of the day, it's the consumer that suffers, paying far more than they should. Perhaps the way forward is to adopt a direct sales method, already used by electric vehicle companies such as Tesla and Rivian. This is something thatdealer lobbies aren't too pleased about, arguing that customers benefit from several advantages from franchise dealerships, including warranty repairs and pricing competition. Fair points, but the pillaging every cent from the buyer is no good either.

Market adjustments aside, Kia's EV6 is a superb electric vehicle. With up to 310 miles of range and impressive equipment levels, the Korean newcomer is set to give its established rivals from Volkswagen and Ford a real fight. We just hope that customers who are keen on purchasing the all-electric SUV aren't desperate enough to fall for inflated prices from greedy dealers.