BMW To Rebrand Alpina For Luxurious Future

According to patent trademarks recently uncovered by theBMW i5Talk forum, BMW has filed trademark applications in Germany for new versions of the Alpina logo. The trademark involves Three new logos: one of the new name "BMW ALPINA," one with the words A, BMW, and Alpina stacked, and one of just the A in Alpina (both the first and last in their mirrored versions). All use a new font that is more stylized and sleek than before, with the A utilizing sleek curved lines that are distantly reminiscent of the F1 logo.

This all comes a year after it was announcedBMW would be purchasing Alpina, a move that surprised many after so many years of independence. The decision for Alpina to sell to BMW came from how hard it will be for small-volume manufacturersto survive into the electric future. The infusion into BMW is the most sensible solution to the problem, and it all but guarantees many more B8 andXB7models for years to come.

Back to the logos, though. The entire Alpina name is now much thinner than before, but it's really obvious the new logo isn't a complete redesign as much as it is a re-imagination of the old logo with the elongated lettering still there. The A is the most interesting part though.

We're interested to see just how all of this will be used. We can imagine the new Alpina logo will replace the logo normally found on the front of its cars, and perhaps the single A will become a calling card, potentially being incorporated into the BMW logo itself to further help to set the cars apart. The cascading name of A BMW ALPINA then has us thinking it could be used on press releases and the like, or perhaps even inscribed onto cars in nondescript areas.