宝马M曲柄怀旧For 50th Anniversary

"We are proud of the roaring start to our anniversary year on 24 February," said Timo Resch, Head of Customer, Brand, Sales at BMW M GmbH. "The film 'Huddle Speech' is in the tradition of extraordinary films for BMW M, but is nevertheless different: it heralds our transformation. We are looking ahead, but continuing to create a feeling of home that defines the great BMW fanbase."

The video is a visual demonstration of just how much has changed at BMW M through the decades. From the M1 Procar to the controversialXMConcept, the brand's cars are as different to look at today as they are to drive - for better or worse.

BMW says that its 50 Years campaign is divided into four chapters, with 'Huddle Speech' being the first. The next chapter will focus on M's motorsport history, the third hones in on electrification, and the final one is about the unique lifestyle that comes with the M brand.

BMW M promises to "present a host of spectacular new vehicles" during the course of the year. This will include thenew M4 CSLwhich will be a more powerful and lighter version of the already quick M4; if it's anywhere near as good as the E46 M3 CSL, we're in for a treat. Besides that, theall-new M2is also on the way and will replace what is perhaps the best modern M car. It's all building up to be a year to remember for BMW fans as that revered tri-color badge steps into a new era.