2024 Chevrolet Silverado EV's $40k Price Promise Has Been Broken

If you were looking forward to getting your hands on a sub-$40,000Chevrolet Silverado EV, we have some bad news for you: it isn't going to happen.

The entry-level variant will retail for $10,000 more than Chevrolet had initially hoped; the GM-owned brand initially impressed consumers with promises of a $39,900 MSRP (excluding delivery), but the automaker no longer thinks this target is possible.

雪佛兰的文学已经改变,以反映the new pricing. As per the automaker's media website, "MSRPs [will start] from $50,000, $60,000, $70,000, $80,000." Since the WT (Work Truck) derivative was previously touted as the entry-level model, that's the one that will cost $50k.

Chevrolet's director of marketing, Amy Masica, toldAutomotive Newsthat "a lot has changed in the last year and a half with the economic pressures, with the industry pressures, [and] with all the supply chain [issues]." Masica added that "affordability is still really important to Chevy," which suggests that we could see a cheaper model debut later down the line.

While it's pricier than originally anticipated, the base WT versionboasts a range of 450 miles, which bests rivals from Ford and Rivian by a considerable margin. This model (known as the 4WT) will be priced at $79,800. A more affordable 3WT variant ($74,800) will arrive at a later date but won't have the impressive range figure mentioned above. Still, 350 miles should be enough for most buyers.

Both these models will be offered to fleet customers only. For now, private buyers can look forward to the RST First Edition, scheduled for release this fall.